What is Indida?

Welcome to Indida, where we specialize in optimizing sales processes and structures to deliver predictable outcomes while offering a fresh, external perspective on your challenges and opportunities. Established in 2009, we have consistently driven growth for leading FMCG and Foodservice clients.

Our approach is driven by a visionary outlook, coupled with empathy and extensive change management experience, enabling us to successfully evolve or revolutionize your sales strategies. With deep expertise across diverse food and beverage categories spanning all temperatures, as well as Personal Care and sustainability/recycling initiatives, we excel in B2B environments. Our passion lies in the Foodservice and Out of Home channels, where we boast over two decades of navigating the complexities of restaurant markets.

At Indida, named after the Zulu word for 'puzzle,' we pride ourselves on our ability to solve even the most intricate challenges, piecing together growth opportunities tailored specifically for you.

  • Founder and Managing Consultant

    It all begins with an idea. Maybe you want to launch a business? Maybe you want to focus on your passion?

    Well I wanted to turn growth around, teach new skills and repeat with the next challenge and that's why I am here!

  • With 30 years Sales and Marketing experience in the UK, SA and the Middle East I have a Globalperspective to developing market growth, sales force process and structure development,specialising in Foodservice (HORECA) and FMCG. I provide an external perspective to your path togrowth and empathetic support to transformation of your Sales Teams.

  • Covering African and Middle Eastern regions since 2003

Referrals

  • Stewart is highly a highly intelligent, dedicated and goal orientated individual. His ability to provide big picture ideas is second to none and what sets him apart is the way I which he delivers against these ideas. His ability to recall the finest of details with an acute understanding of all channels within which he operates and beyond is to be admired. Despite the above, his greatest asset is the way in which relates to his friends and colleagues as well as they degree of empathy that he shows. An asset to any organisation, and someone who played a huge role in my personal and professional development.

    Matt Adendorff

  • I can highly recommend Stewart. He can add significant value to your business. He has a strong strategic ability to give your business clear direction. Stewart also has the strength to drive a positive operational result. You won’t regret involving Stewart in your business!

    Jason Liversey

  • I have known Stewart since 2005 while working in the capacity of Regional Sales Training Manager and then Head of Sales for the Gulf of Arabia. It has been a pleasure to serve under him as he is a great mentor/coach and business leader. The one word I can say about Stewart is growth! Everything he touches grows. He brings a unique combination of strategic thinking, care for his people and passion to achieve any goal he puts his mind on! I've learned a lot, specifically from his structured strategic way of thinking and then how he goes about executing and achieving his strategy through his people! I highly recommend Stewart for any business turnaround or a company that wants to achieve serious growth plans! I am confident he can do anything! Feel free to contact if you have any questions. Ramez Helou

    Ramez Halou